Last year, we chose Prague Fashion Week as the platform for starting a conversation and sparking awareness about the future of fashion. We kicked-off with 0+, a collection that calls attention to the unsustainability of fashion seasons, overconsumption, and a lack of self-reflection. To illustrate what a 100% sustainable collection looks like, 15 naked models graced the catwalk. The show was also a metaphor for the collective blindness that dominates the fashion world. It was inspired by the fairytale The Emperor’s New Clothes.
NAKEDNESS FIRST, REUSE SECOND
After nakedness, we find the next most sustainable approach is to work with what’s already here. According to us and to the BUYERARCHY OF NEEDS, existing, pre-owned, second-hand, waste, vintage, deadstock, and upcycled items are the primary resource. It has become manifest that the use of these materials is the appropriate approach to fashion.
REUSE & UPCYCLING
We are utilising second-hand jackets as a means of demonstrating our idea of a sustainable collection. Although it has been around for a while, the concept of upcycling is still not widely recognised. We want to support and promote this way of thinking. It’s so completely wonderful to create new things without exploiting or harming our planet! The entire No-collection 0 is made from discarded or second-hand clothing. Clothes should not follow trends; they are not meant to be worn for one season only.
All existing clothing has a story and is awaiting a new and different one.
The name No-collection 0 relates not only to clothing. It’s about the people, the community, and all that has gone into it. With No-collection 0, we want to reveal the real value of things, the stories behind each and every item that you wear. Most importantly, we want to celebrate the ODIVI family and all the people aiming for the same goal. We want to inspire others to rethink their lifestyle choices and focus on more important things, like experiences.